Do you know your customers and Partners?

How long did or has it taken you to know your real market ?

I must confess that one of the biggest mistakes I made with my business (Nichol Investments) that failed in 2010 was trying to sell products, ideas and services to the wrong people

I was extremely excited seeing myself start a third company in addition to NBK-Metal Scrap Dealers Ltd & NBK-Plus (U) Ltd. I made a lot of assumptions about who I thought would be my best partners and best customers to subscribe to my services and buy products. I just thought they’d be willing to pay, little did I take time to ask myself why they will be persuaded to buy. To cut the story short, with majority of those assumptions I found myself draining slowly which situation landed me into bankruptcy and left me with a debt that took me three years to pay.

Most of budding entrepreneurs get excited and focus on creating what to sell forgetting to analyze and know the real people and why they will buy the services or products . Don’t take the time to fully understand only who your customers are but continue deep to know what they really need and what will motivate them to purchase. On the other hand don’t assume that every person who will invest few notes of money in the business is worth to be partners. A good partner is that person who looks into business beyond money , he must be that person whose skills and DNA matches value creation, resilience and the core vision of the company

Business Ideas Worth Your Attention

Some people are always eager to own businesses but they are just lost in the “which Idea to start on” question.  Well, if you are one of them, then sit and relax. Some one with remarkably desires to know about how things work comes with a unique gift pack of a short amazing book containing an awakening message to the sleeping entrepreneurial giants. The book that was released in June, 2016 is sharply directed to hundreds of budding and existing entrepreneurial minds that are out there still rotating in the ring imagining what to do.  The most unique thing about the book is that it combines ideas, strategies and success stories and testimonies from those who ever tested them. Most interesting is that the book has try-and-fly ideas that can be started with less or no money capital.  Nicholas unleashed these amazing ideas that will propel many people especially the youth to stop dreaming and come out to make things happen. The most interesting thing is the Story behind the creation of the book.

This short book is pointed at those who are curious to discover opportunities and turn them into lasting projects of profit. It is written in a simple way yet with a powerful message able to ignite many lives to be great entrepreneurs.  Get your copy HERE